How an SEO Strategist Used Trending Content to Create High-Impact Cycling Articles
John Matthews, an SEO strategist based in Austin, Texas, was working with a fast-growing online bike retailer. His objective: to help the brand build organic traffic through blog content about road bikes, mountain bikes, and gravel bikes. Technically, everything was optimized—keywords, structure, internal links, meta descriptions. Yet, the engagement metrics told another story. Despite ranking […]