How a Small Boutique Leveraged Trending Content to Stay Ahead in Fashion
When Samantha Green launched EcoThreads Boutique, she believed that offering high-quality, sustainable clothing would be enough to stand out. And for a while, it worked. Her product line was solid, and her mission resonated with customers. But then, something changed. Customer engagement started to drop. Sales slowed. It wasn’t a sudden crash—it was more like […]